It seems like everyone is talking about artificial intelligence (AI) being a game changer, but how many marketers really understand how AI is changing marketing today? Albert Einstein famously remarked in conversation with Werner Heisenberg: "You know in the West, we’ve built a beautiful ship, and in it, it has all the comforts. But actually, the one thing it doesn’t have is a compass and that’s why it doesn’t know where it’s going". AI is the compass that steers our ship and keeps us as marketers on the journey. AI is sure to transform the universe and world in ways we...
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