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All posts by Chris Rawlinson: in Cannes

Chris Rawlinson is a freelancer who writes for Memeburn and several other publications. Previously, he looked after Digital Innovation for Ogilvy South Africa, the country’s largest communications agency. Originally an Englishman he has made Cape Town his home, and has helped grow many top brands in the online and integrated space, such as Volkswagen, SAB, Cadburys, and Audi. His love and understanding of innovation, technology, and advertising, has given him a unique ability to translate complex change in the industry, into practical, effective advertising methods. He is a founding member of the ODMA (Ogilvy Digital Marketing Academy), 27 Dinners, Geek Dinners, and has helped run the South African Blog Awards for many years. Chris’s work has won several international awards over the years including being listed in Ad Age’s top 50 Marketing Campaigns of the year.
  • Lessons from adland legend Keith Reinhard [Cannes Lions]

    This week I have been at the Cannes Lions festival of creativity. It's the largest global gathering of its kind and all the who's who of advertising are here, as well as all the big tech companies. But by far the most incredible session I was honoured to attend was a presented by Keith Reinhard, Chairman Emeritus of DDB. I honestly think he is the best living godfather of advertising I have ever had the honour of meeting or listening to (and believe me, I get around). The session was held by the Berlin School of Advertising, the best school...

  • Cannes Lions: Pharrell, Tim Berners Lee, and RTs from Busta Rhymes

    Hello again, so as midweek approaches at the Cannes Lions I have I think finally moved from being overwhelmed to acceptance and just going with the flow. The day kicked off with Pharrell Williams who is 42 but looks about 25. He was asked if he can share whatever secret beauty cream he uses with the crowd. His main insight was that when he writes music he is not just interested in the sound and the beat, but in how it makes you feel. Tim “Inventor of the WWW” Berners Lee discussed the dangers of AI, saying we are at 11:59pm...

  • Cannes Lions Day 2: Marilyn Manson, Snapchat and Airbnb

    You know that slightly uneasy feeling you get when overwhelmed by an excess of choice? Well that’s kind of what my second day at Cannes Lions has felt like, more than ever I realised we are truly living in the attention economy...so many great choices, so little time. My day started off at the “Wake up with the Economist” session, a daily morning gathering of some of the worlds leading marketers to have a casual chat on the beach and deconstruct creativity. Today the Executive editor Daniel Franklin chatted to the heads of marketing at Nestle SA, Mars, and Airbnb. Jonathan...

  • Day 1 in Cannes: Cannespiration and selfie sticks

    Picture an Englishman in 30 degree heat by the beach in the French Riviera surrounded by glamorous well tanned advertising creatives and “the French”….well that’s me right now at Cannes. After seven or so years I have finally made it to the Cannes Lions festival of creativity and find myself writing this whilst looking out at the ocean with a glass of rosé, so excuse any rambling. Cannes Lions bills itself as the largest celebration of creativity -- it’s where the worlds advertising industry gather for a week of inspiring talks, networking, award giving (and the inevitable back patting that goes...

  • 13 of the global ad industry’s best efforts for 2013

    This year has been a pretty good one for advertising. Rather than new trends coming in there has been an evolution of existing ones.  The traditional 30 seconds TV spot is no longer de rigueur, and only 2 or 3 of the ads below are what you would call traditional ads. There are evermore activations, acts, bits of branded content, and Goodvertising (ads that make the world a better place) is very much here to stay. Here are 13 of the best ads from 2013. The list is in no particular order, so please feel free to troll the comments...

  • The best ads of 2012: Coca Cola, Chevy and McDonald’s

    It’s that time of year again where every second article you read is a top 10 list of this or that, so I thought it a good time to put together a list of what I believe have been some of the year's top ads from around the world. This year we continued to see more and more great interactive / activation work, the most memorable being Red Bull’s continued dominance in doing advertising a little different and live streaming the worlds highest, fastest, most adrenaline filled skydive… ever. The below list is in no particular order, please feel free...

  • Should FOMO be part of your online campaign strategy?

    Recently several publications have been talking about FOMO (Fear Of Missing Out), and predicting how it’s set to become a major player in future online campaign strategies. One article even talks about a “FOMO INDEX”, ranking brands according to the fear factor they command! Apart from the fact I’m a little shocked to see the word FOMO used in a business article so much, I also have some slightly different thoughts on the matter myself. I understand that people don’t want to miss out on anything now a days (FOMO), but what I think they often really mean is...

  • Top 15 online ads of 2011

    2011 has been my first year of officially working with Ogilvy South Africa. It’s been incredible to watch the blood, sweat, and tears that go into making something that we see, and for the most part ignore, hundreds of times every day. It takes great creativity and courage (from clients and agencies) to create something that pushes through the mundane and catches our attention. What I really like is when brands actually connect with real people and make a relevant, emotional impact, which is then so easy to capture and create wider publicity. Great content can always be amplified across...