WhatsApp is no longer just about messaging. With nearly three billion users worldwide, Meta is now layering artificial intelligence and monetisation tools into the…
Surviving the storm: why you need to go beyond a social strategy
“We need a social media policy” appears to be the runaway hit buzz phrase of 2013. There’s hardly a business owner or manager on…
You don’t have a social media problem, you have a reputation problem
I’m really not a fan of the phrase: “you have a problem in social media”. It’s a phrase the online industry uses to describe…
Your advertising makes me want to kill myself: the cost of free media
Our entire planet now runs on an ad-supported model and it’s making me want to kill myself. It’s impossible to exist and not be…
The Olympic Games: losing money on social, but not for the reason you think
The Olympic Games, to be held in London from 27 July, are being heralded as the first social media games, where the ubiquity of…
Building social communities: the NOT campaign opportunity
The quiet moments between a company’s hyped marketing and communication campaigns are overlooked and under-valued marketing opportunities. Before the rise of social media it…
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