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All posts by Dylan Kohlstädt

Dylan Kohlstädt
Dylan Kohlstädt is the founder and Account Director of Shift ONE: outsource marketing for entrepreneurs. Dylan is an online marketing specialist who is passionate about the user’s experience and about helping entrepreneurs and start ups succeed. Dylan has 10 years marketing management experience in insurance, financial and property industries plus six years hands-on experience in online marketing involving web, mobile, SEO, CRM and Social Marketing and is considered a subject matter expert on all things digital. She has extensive local and international experience (South Africa, UK and Australia), has managed global and national brands and is experienced in managing multiple product ranges in multiple languages and countries. Dylan also has an MBA through UNISA SBL.
  • Women in business: 6 top tips for making your startup super efficient

    There are different types of women in business: The mompreneur who works from home and balances the demands of a growing business with that of their household, kids and husband. The solopreneur who works from home, refusing to hire and manage staff - they work with a slew of freelancers or consult or freelance themselves. The entrepreneur who has staff and is trying to grow a business from strength-to-strength with or without the challenges of a family thrown on top of things. Read more on Ventureburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • 3 ways innovation can kill your ability to do business

    Do you work for someone that never seems to stop thinking about the next big thing that needs to be implemented? You know the type? Rushing into the office and stealing productive time to call a meeting about some new idea he thought up on the toilet that morning, implementing untested ideas, and blaming the staff when they backfire? Or are you that person? Do you live in constant fear that the competition is getting one up on you? Are you convinced that your ideas are the best and should be implemented immediately without discussion? Has it occurred to you...

  • Google Glass eyes on preview: looking to the future

    I was fortunate to spend some time in Silicon Valley last month, rubbing shoulders with the greatest minds in tech as part of the Blackbox.vc programme sponsored by Google for entrepreneurs. In the Valley, they talk about disruptive technology, coming up with ideas that change the way people interact with the world, and Google Glass certainly ticks that box especially in the new category of "wearable computing". One of the leading tech writers, Robert Scoble who blogs for TechCrunch, popped into the Blackbox Mansion and let me try on his pair of Google Glass that he is reviewing for Google. Read...

  • 5 people you really don’t want designing your website

    Everybody seems to be an expert when it comes to web design. If you are tasked with maintaining or redesigning your website, then be warned: everyone will have an opinion, and most will insist that their opinion is correct. Most people tend to think that the way they use a website, is the way all people use it. I think it’s human nature to think that way. Someone once said that there are as many opinions in a room as there are backsides, or perhaps he used another term! In general, there are five types of people to watch...