Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Instagram fast becoming a powerful marketing tool in SA
Facebook-owned Instagram has grown exponentially over the last few years and brands are adopting ways to utilise this social media platform to tell a…
Warning: build for a swift, responsive website or risk being left behind
The digitalisation of business is inevitable and companies that resist the change, risk losing customers, revenue and potentially, even their reputation. The stakes are…
Instant engagement: the next step for online classifieds
Whilst the primary function of classifieds still is the bringing together of buyers and sellers, the proliferation of mobile technology has seen a change…
Data analytics combined with old-school business principles can retain clicks
Online customers vote with their clicks in terms of what they’re after, how they navigate and why they abandon sites. Data analytics not only…
Africa may still have a large feature phone market, but that doesn’t mean you can neglect customer service
Despite having one of the largest telecommunications markets on the continent, only a third of South Africa’s mobile users own smartphones. This means that…
The evolution of classifieds and how sites can resonate with Millennials
Classified advertising has evolved from paid-for print ads being visible in one edition to connecting a mass audience of buyers and sellers online, in…
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