With today’s discerning consumer demanding that their wearable tech be as functional as it is fashionable, the HUAWEI WATCH GT 5 Series steps boldly…
One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to…
Over the past decade, the consumer landscape has shifted as customers have become more empowered to find and share information about the brands they…
A growing number of consumers are turning to social media as their first point of contact when they have a question or complaint for…
Social media occupies a central role in today’s brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in…
For consumers, social media is all about access to personalised communications and information. They want a feed of information and a network of connections…
If you run a business with long sales cycles — whether you’re selling cars, houses, high-end financial services, or complex business equipment and services…
One of the biggest barriers most medium and large organisations face as they try to become truly social enterprises, is the low awareness of…