F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Your brand is more than a hashtag, treat it as such
One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to…
Real success in social media comes when brands must look at things from the customer’s perspective
Over the past decade, the consumer landscape has shifted as customers have become more empowered to find and share information about the brands they…
South African companies must start focusing on social as a service channel
A growing number of consumers are turning to social media as their first point of contact when they have a question or complaint for…
5 ways to get the most out of your social media efforts
Social media occupies a central role in today’s brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in…
Want to take your social ROI to the next level? Tailored content’s the answer
For consumers, social media is all about access to personalised communications and information. They want a feed of information and a network of connections…
How to use social media as a lead-generating powerhouse
If you run a business with long sales cycles — whether you’re selling cars, houses, high-end financial services, or complex business equipment and services…
At the listening post: why you could benefit from a social command centre
One of the biggest barriers most medium and large organisations face as they try to become truly social enterprises, is the low awareness of…
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