F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Kwiksta causes a stir in online education
Kwiksta is an online education platform that aims to empower teachers to share their knowledge and earn money, while giving students the opportunity to…
A new era of leadership is dawning in Silicon Valley
With the recent departure of the foul-mouthed, gun-slinging Yahoo! CEO Carol Bartz, the resignation of ex Google CEO Eric Schmidt and the stepping down…
Casting an analytical eye on social media
It seems that within the sometimes ethereal world of social media, conglomeration of analytical data was missing. Disparately, one could see how many “likes”…
The ‘Chinese Room’ and why computers can’t figure out sarcasm
Econsultancy.com, which recently launched its Twitter for Business Guide, suggests that, contrary to popular belief, most of the sentiment posted about brands on Twitter…
7 simple search strategies for your PPC campaign
If you’re a search newbie and want to quickly learn the ropes of the Pay Per Click (PPC) world then using Google Adwords and…
What Google’s Motorola Mobility deal means for its patent war
Google has tipped over the patent-war applecart by acquiring Motorola Mobility for US$12.5-billion. This move by Google will hopefully put the current Nortel patent…
‘A peer report card’ for your AdWords account
One of the most frequent questions clients ask me is: “How am I doing compared to my competition?” Owing to the fact that many…
Google+ experiments with Ford
As Google+ gains user traction, demand from brands that want to engage with their users is going to increase drastically. Some crafty brands have…
Google+ is the golden ticket to the chocolate factory of social media
Social media is no longer just about Twitter and Facebook. Granted, at the time of their release, both of these entities rewrote the rules…
Outsource or keep search engine marketing in-house?
When selling our services as a specialist Pay-Per-Click (PPC) agency we often encounter the same question from our potential clients: Does it make sense…
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