With today’s discerning consumer demanding that their wearable tech be as functional as it is fashionable, the HUAWEI WATCH GT 5 Series steps boldly…
Personalised marketing: Minority Report might not be so farfetched after all
Steven Spielberg’s 2002 science-fiction film Minority Report imagines a world in 2054 where every aspect of life is monitored by personalised digital information, including shopping fueled…
What impact could ad-blocking have for SA’s online publishers?
Apple has included a tool in its latest mobile operating system, iOS9,that will block adverts on iPhones and iPads as a default in its…
POPI: there are actually massive positives for digital marketing
With the immanent implementation of the Protection of Personal Information Act, marketing companies have the opportunity to affirm their customers that the systems they…
What does Apple News mean for SA publishers?
Apple introduced its latest app, Apple News on Monday 8 June 2015, in California, however it will officially launch with iOS 9 later this…
Not just for magazines: why digital publishing is a smart business decision
Time and money are the two key components of running and maintaining a profitable business. Another factor that’s key to a business’ success is…
Building a hyper-local marketing strategy? Here’s how to get started
Hyper-local is the marketing buzzword du jour. However, getting your head around what is available and how and when to use the activities is…
Digital media planners: enough with the stats, speak English
For years, above the line media has used Gross Rating Points (GRPs) as a benchmark. This is how agencies and their clients can attribute…
Nice from far, but far from nice: big data can help retail bring everyone ‘up close’
It’s all about perspective. There are things, that looked at from afar seem perfect, but walk a little closer and the imperfections become glaringly…
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