F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Digital everywhere: it’s time to break our attachment to traditional advertising
The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge…
Towards a properly measurable industry: the state of digital [IAB]
The DMMA, a voluntary non-profit body which represents the interests of the South African digital industry recently rebranded as the Interactive Advertising Bureau (IAB)…
After years in the wilderness, the marketing director is back [IAB]
The DMMA, a voluntary non-profit body which represents the interests of the South African digital industry recently rebranded as the Interactive Advertising Bureau (IAB)…
Can killing the clickthrough put digital advertising where it needs to be? [IAB]
The DMMA, a voluntary non-profit body which represents the interests of the South African digital industry recently rebranded as the Interactive Advertising Bureau (IAB)…
2014 in digital: how close are we to the sci-fi future we were promised?
Ever since I was a kid — growing up in the 80’s — I have been bombarded with images of the future. The typical…
A brief journey into the amazing world of audience measurement
I know, audience measurement — riveting stuff. Other terms to send a bolt of excitement through your veins include “market research”, “analytics” and “audience…
4 things I wish I’d known about business 15 years ago
Today I thought I’d jot down some of my learnings from the past 15 or so years of running smallish to biggish businesses. I…
The mouse is dead: You’ll touch, wear and speak to your computer soon
The way we use computers has remained largely unchanged for nearly 40 years. Even with the advent of touch screens and tablets in the…
The Loeries: why SA’s top ad awards are still relevant in a digital world
As usual, around Loeries time, the assaults have begun in the media, social and otherwise. As a past subscriber to the criticisms leveled at…
Why the Bookmark Awards matter
The Bookmark Awards, run by the Digital Media and Marketing Association (DMMA), are happening this year again on the 18th of November, and are,…
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