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All posts by Jay Thomson

Jay Thomson
If Jay could ride his F800GS adventure motorbike every day for the rest of his days on planet earth, he would. He is a serious biker and adventurist. At hoorah, Jay leads client and digital innovation and always looks at performance and brand missed opportunities. Jay is a big thinker, tech lead and a hugely ambitious individual. Previously the co-founder of a multi-award winning digital agency with offices throughout Southern Africa, he worked with large brands and clients in the region achieving international acclaim for the work.
  • Hey C-Suite: use data-based marketing, just don’t be creepy

    Today's business landscape is challenging and complex. So with the promise that ‘data’ is the answer, and swayed by the promise of ROI that data can bring, CFOs are increasingly signing off on moving marketing budgets over to consultancies like Deloitte and Accenture. Consultancies like this understand how to install big enterprise-grade software and thus data, and typically their ‘client’ is naturally the IT Department. That means they can sometimes take a too-clinical approach and actually alienate customers. By way of example: Brand X thinks its cool to send a mailer telling someone how much of their personal data it has been...