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‘Extended reality’ is the next gold mine for companies, digital professionals
Spending time with the augmented and virtual reality gurus at this year’s Augmented World Expo in San Francisco proved two things: Technology is advancing…
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Although augmented reality (AR) technology is not new, it is only now beginning to gain the attention of media and marketing professionals. The big…
Here’s what you need to know about putting RTB to work in an integrated digital strategy
Real-time bidding (RTB), a type of programmatic buying, is rapidly gaining currency in South Africa’s digital media landscape. A growing number of brands are…
It’s time for SA’s digital media industry to have a serious conversation about ad viewability
South African marketers, agencies and publishers that are serious about helping to grow the accountability of digital advertising should embrace a shift in the…
How to make an accurate map of your customer’s online journey
In a competitive landscape where the consumer is king, it’s more important than ever to understand how people move from knowing nothing or little…
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