F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Marketing to different buyers: Is it practical?
One of the first things that marketers are taught — once you have got through the four P’s is about market segmentation and the…
Marketing across connected devices: How to do it
In the good old days of online marketing there was a screen size you designed for and that was that. Your website always worked…
4 first world marketing mistakes to avoid making
There’s an old adage that goes, “you need to break a few eggs to make a cake”. This doesn’t mean, however, that you have…
How social media ‘broke marketing’ and became its future
Social media is seemingly everywhere and just about every man and his dog is using it in some way or another. What is it,…
5 social media mistakes businesses need to avoid making
Social Media has been vaunted as the ultimate go-to marketing tool of our age. It has been said that if you are not involved…
Branding your business to be digitally relevant
Sticking Facebook, Twitter and LinkedIn logos on your website, offline adverts and email signatures does not make your business any more digitally relevant than…
Digital marketing: Next steps for startups
Promoting your startup effectively is a critical step towards ensuring that your business makes it from being a big idea to a well known…
3 digital marketing strategies startups need to get right from the start
Starting a new business is a bit like caring for your first born. Now while you don’t need to write a marketing strategy for…
Landing Page Optimisation and its true place in web strategy
Like the landing lights at an airport; Landing Page Optimisation is there to ensure that your visitors know exactly what they need to do…
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