F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
7 red flags that should tell you it’s time to change agencies
Marketing agencies have been having a tough time of late. Specifically the traditional agencies who are having to get to grips with new business…
Stellagy: using crowdfunding to bridge Africa’s educational gap
Around the world, governments and businesses are facing an ever complicating conundrum: high levels of youth unemployment and a shortage of job seekers with…
The QR code is dead, long live the QR code
We have all heard the famous quote, or indeed misquote attributed to Mark Twain, “reports of my death have been greatly exaggerated!” Well if…
Here’s why the addition of chat and video to Snapchat really matters
Millennials of the world united in an outpouring of joy and excitement when Snapchat started rolling out its Chat and Video functionality earlier this…
Popcorn Time: what the ‘Netflix you always wanted’ taught us about ourselves
I think it is pretty safe to say that we have all done it. We have succumbed to the peer pressure of the masses…
Is IAB’s Rising Star ad format another nail in banner advertising’s coffin?
There’s been a lot of talk around the death march of the lowly banner ad, especially as click-through rates and user interaction continue to…
Smartphones and emerging markets: where we’re headed in 2014
There are few emerging market countries that are particularly mature in terms of their cellphone and smartphone usage and buying patterns (China, in particular…
Walking the talk: do we really understand social business?
I recently attended the Social Business Africa 2013 conference put together by communications agency Cerebra, social business platform WyseTalk and banking giant Nedbank. While…
Mobile messaging campaigns: why you need to look beyond the obvious
Very often when we think about mobile; we confine ourselves to think about MMS, SMS and then, by extension, email. These are the traditional…
Mobile paid search is seriously winning: here’s how
As we use our tablets and mobile phones more and more in everyday life; advertisers have to follow us. To illustrate my point; over…
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