F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Contextual advertising: the ins, outs and where it’s heading to next
We have all been hit by contextual advertising. Whether we have acted on it or not is another question; but it has definitely impacted…
The web’s biggest scam artists are coining it: here’s how
We have all seen the scummy and scammy internet marketing scams that aim to defraud pretty much anyone who is unlucky enough to fall…
The art and science of experiential marketing
People are pretty fickle. Don’t try and deny it; we are. It’s a fact that marketers and advertising execs the world over have been…
Real-time bidding: changing the way digital video ads are served
We are all familiar with the advert that pops up on YouTube while we are salivating over the latest viral video. The ad is…
What is the big deal about Big Data in marketing?
Big Data. The term that everyone seems to be throwing around at the moment. CIOs are using it, COOs are using it, even the…
Local mobile search is on the up, so what’s everyone looking for?
More and more users are reaching for the mobile devices way before they even switch on their desktops and laptops. Mobile users are looking…
Pay TV and tablet ownership: how many people really want TV anywhere?
The question here is not whether owners of tablets are more likely to have a paid for television subscription, but rather how many of…
No ROI doesn’t mean digital marketing spend is falling
The ever illusive Return on Investment figure for digital marketing and in particular social media marketing is not slowing down the trend of companies…
Think email’s dead when it comes to marketing? Think again
Email marketing can arguably be seen as the great grandfather of internet marketing or at the very least the great grandchild of the knock-and-drop…
Hey big retailers, the way you’re using Big Data is starting to get creepy
The data grab is underway at every retailer in the world at the moment, not to mention large enterprises and your favourite social networking…
We use cookies
To improve your experience, deliver personalised content and advertising. Find out more by reading our cookie policy.
Accept