F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Does a Like equal loyalty or ‘give me free stuff’?
So you have a Facebook page and you have spent a great deal of time crafting the landing area on your page. You have…
Niche social networks: Too focused or a playground for smaller brands?
For a while now it has been the general belief that bigger brands with all the budget are making it nearly impossible for smaller…
We don’t talk about brands online — so what are we talking about?
Social media is not about brands. It’s throwaway headlines like that which make brands and businesses — especially SMEs — shy away from social…
Banner ads die as interactive video ads thrive
Could the old faithful stalwart of digital media marketing be in grave danger? Are big brands beginning to take their funding away from a…
Five ways to prepare for a social media crisis
Brands make a lot of noise about entering the social media foray and communicating with their communities online. But what happens when this goes…
Five reasons businesses suck at using social media to talk to each other
Social media has infiltrated every aspect of our lives. Although it retains its primary function as a platform where mates can get together and…
Resolving the relationship between bloggers and brands
When we think of bloggers, and this is especially true for large corporates, we tend to get the image of a bunny loving computer…
What is the half-life of good online content?
Everyone enjoys writing and reading good content but in the world of online, it carries extra benefits. After all, every SEO specialist worth their…
Banks are failing to innovate online
Banking is an area that, sadly, none of us can really get away from. It touches all of us at least twice a month…
The case for QR codes
There has been a lot said over the past few months (and probably longer) over whether or not QR codes are a good device…
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