F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Location-based convenience is cool but don’t forget security
Mobile adoption rates are going through the roof and the sheer ease of use of the devices is driving this adoption even harder. Devices…
Three great social media campaigns from 2011
As we start winding up 2011, it’s time to look back over the year and see which social media campaigns made the grade and…
Should there be advertising in social media?
There is a happy medium that needs to be reached when looking at a social media platform’s need to monetise and actually turn a…
Getting to grips with Twitter advertising
Twitter’s advertising model kicked off more than a year ago in April 2010, and it is already starting to get a lot of traction…
7 Ways to take advantage of the rise in Facebook marketing
Since the inception of Facebook, its developers have managed to make it a place where individuals have a home. Further to that Facebook has…
How to get the most out of YouTube advertising
Advertisers and marketers are always looking for new and innovative ways to market their brands. While traditional advertising is beginning to take a back…
Social media marketing: Where is it headed?
Social media is seemingly the greatest marketing strategy since the advent of the thirty second radio spot. But where are we going to go…
Engaging with Twitter marketers in the real world
Are marketers going too far when it comes to abusing your social media profiles to try and solicit interest in their products and services?…
Generational theory’s influence on digital marketing
Generational Theory is a topic that has been bantered around in marketing circles for, well, for generations now. Never has technology, though, moved at…
Digital marketing at real world events: Is it just hype?
There are a multitude of marketing opportunities out there every single day just waiting to be taken advantage of, but does having a clever…
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