F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Put customers before technology when delving into big data
Data works in two directions. Firstly, it gives businesses access to unprecedented volumes of real-time data about customer behaviour, preferences and context. It also…
5 steps to ensuring better ROI from data
To remain relevant in a world where digital disruptors such as Amazon, Uber and AirBNB have built global businesses through data-driven technology and consumer…
Context is king in the next wave of digital marketing
I recently attended a discussion with some colleagues and key clients WPP STREAM Africa, around how to target digital marketing messages at an elite…
Why data is the new oil
Can there be any commodity more precious to an online user today than data? This resource is already valuable for those that know how…
Social media: Is it a bubble and will it burst?
Over the past few years, social media has ballooned from being a small, emerging niche into a major force in the online marketing and…
Email marketing in the time of social media
Email marketing is one of the most powerful weapons in the online marketer’s arsenal, provided it is used in a personalised and engaging manner…
Six reasons why marketers should embrace cloud computing
Cloud computing is one of those buzz phrases that you may think means nothing to you as a marketer. In reality, the cloud can…
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