F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
3 ways men and women respond differently to marketing, according to science
We’ve read about how men are from Mars and women are from Venus. We’ve even observed the stark differences in behavior between ourselves and…
Buy shoes with your watch: wearable tech’s transformative power on retail
The days of going online to buy the next addition to your wardrobe, a power bank for your laptop or even your groceries are…
4 inventions that promise a healthier future for us all
Every single minute of our modern lives is marked by a different creation that was probably unimaginable about a handful of years ago. How…
The new normals in retail: are you keeping up?
I don’t know too many people who are immune to the charms of retail therapy. Whether in malls or online, they be men or…
5 hot tips for turning browsers into buyers
It’s the blight of every ecommerce site. Spend huge amounts of money on attracting visitors. The visitors look around for a while, click on…
How to hack startup growth with Pay Per Click advertising
Here’s the thing with PPC (Pay Per Click): it’s a live action, real time slugfest. Everything happens so quickly on the paid advertising front…
Online marketing done the smart way: save costs without scrimping on effectiveness
Web marketing has come a long way from the tacky, blinking banner ads on AOL and Yahoo to laser targeted ads delivered through search…
How to use digital communities to target your buyer personas
One of my favorite things about content marketing is the prevalence and effectiveness of digital communities. They are a fantastic place to reach a…
How mobile apps are making shopping easier
Smartphones and tablets cater to a dynamic, cross-media lifestyle. Around 65% of tablet owners use their device while watching TV and 41% use both…
4 ways digital personalisation is changing the way we live
Who does not like it with the barista at their favorite café remembers them by name, knows their regular order and has it ready…
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