Africa’s booming tech scene has no shortage of unicorn dreams and startup success stories. But behind every breakout company is often a network of…
3 tips to ensure your communication objectives are aligned with your business vision
I’ve seen technology companies shifting their business goals three to four times within an eighteen-month period. This is understandable, as economies change, markets become…
B2B social media: Is your brand engaging with future tech buyers?
“For most B2B companies out there, social media tends to be an awkward part of the marketing equation. On the one hand, companies feel…
How are you paving your road to be a digital world leader in Africa?
By 2020, more than seven billion people and businesses, and at least 30 billion devices, will be connected to the Internet.* Predictions on the…
‘People are the digital economy’: staying relevant in an age of digital disruption
How do you ensure that your business remains relevant in an age where technology evolution is taking place so rapidly? What is the best…
Here’s why you should pay as much attention to your own brand as your company’s
Brand consistency — in the long term – ensures consistent business and career growth. Very often business owners steer clear of focusing on their…
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