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All posts by Vumani Ncube

Vumani Ncube
Vumani Ncube is the Head of Paid Search Performance at Hoorah Digital.
  • Woolworths, Ubuntu Baba saga contains digital lessons for brands of all sizes

    This week, South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made by a local entrepreneur. On the face of it, this a typical David vs Goliath story (with David having an army of social media backers). While that may be true, the saga contains digital lessons for brands of all sizes. In a widely-read blog, Ubuntu Baba founder Shannon McLaughlin accused Woolworths of copying the “exact pattern” of her baby carrier. Launched four years ago, the product has become a must-have among a certain set of...