F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Selling yourself in the digital era: It’s still about spreading ideas
When it comes to selling yourself or your brand, the real task is to spread ideas. Simply put, we want to spread the idea…
Vodacom making huge progress towards losing the war with Cell C
Although Vodacom has won the battle at the Advertising Standards Authority (ASA), I think that it will lose the war. It’s fascinating how often…
Cell C had no choice but to like Nando’s ad
Can you imagine the scene? Nando’s marketing team, agency, digital team and PR trying to work out the best time to release the Nando’s…
Nando’s CEO ad: Great fun, but is it effective?
I love the Nando’s CEO campaign, but it’s still an old school advertising campaign in the ‘interrupting the viewer’ model. There is no doubt…
Woolworths: The shifting nature of brands
It’s no surprise to me that brand after brand make the same mistakes when responding to online, and especially social media, attacks. From the…
Is Cell C winning the reputation game?
A friend remarked with surprise while watching the Chilean Mine rescue that the people-carrier transporting the miners to the surface didn’t appear to have…
Looking back at social media in September
Social media is rarely out of the news these days, and it seems that everyone in South Africa is climbing aboard the Twitter bandwagon….
Cell C: Is it too late to course-correct?
I had coffee with the real Cell C CEO, Lars Reichelt, last Monday. Our meeting went on longer than I had originally expected and…
Noah-gate: Lessons learned from Cell C’s controversial ad campaign
There has already been reams written about the new Cell C campaign, including a whole raft of my own thoughts on the campaign. I…
Cell C is ‘astroturfing.’ What a joke!
Astroturf is stuff that looks like grass but isn’t. Cell C has been astroturfing. In case you missed it, here’s how it happened. Cell…
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