The U.S. government’s decision to ban TikTok, the immensely popular short-form video app owned by China’s ByteDance, has sent shockwaves through the tech industry,…
Pay per gaze — has Google gone one step too far?
Google is well known for being innovative in the online advertising space. Its flagship advertising program, Adwords, has grossed over $50bn since its inception…
New Gmail is filtering out its biggest competition: others in email marketing
Promotional email has long been an effective way of delivering opt-in commercial messages and many have rediscovered this method after experimenting with advertising, social…
Why Apple hiring Nike’s Jay Blahnik adds a heap of potential to the iWatch
Before I start, I should reiterate that no one really knows anything certain about the iWatch, but it’s a rather safe bet to say…
Google is forcing a massive change in PR: here’s how
I’ve long warned that PR companies would be subject to similar forces of disruption that have been destroying the media sector for the past…
