Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Niche social networks: Too focused or a playground for smaller brands?
For a while now it has been the general belief that bigger brands with all the budget are making it nearly impossible for smaller…
A woman’s world: How social media has changed gaming
When one mentions gaming, your mind is generally flooded with images of washed-out nerdy white guys, sitting in a darkened room, hunched over their…
Could Daily Feats reward the web into doing good?
I recently came across an online rewards programme called Daily Feats. It got me thinking about how being rewarded for completing a task makes…
Young mobile users responsible for most Twitter growth in Africa [Infographic]
New research suggests that Twitter’s growth in Africa is being driven primarily young people using mobile devices and that South Africa, Nigeria, Kenya, and…
