Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
What really makes a social media campaign successful?
Corporations and small to medium companies are pouring money into social media. For many of these companies social media also entails a lot of…
Here comes the flood: VC firms funding corporate media push into social media
Somewhat lost in the news because of Google’s acquisition of Motorola, Buddy Media, a New York startup raised US$54-million at a US$500-million valuation. Buddy…
After the hype: Why Google+ gets a great big minus
Like every other geek in the world, I was intrigued by the prospect of a social network based on Google’s platform. Once I was…
Bored, anyone? Welcome to the new ‘social media fatigue’
There are signs that the world of social media is maturing. An authoritative survey has shown that some types of users are feeling signs…
