F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Six important steps before you launch a social media campaign
Although the way your social media campaign is run is critical to its success, equally important is the preparation you do for it before…
Five ways to leverage Twitter without tweeting
As everyone’s favorite micro-blogging platform, Twitter’s high rate of adoption by businesses isn’t surprising. Among other reasons, Twitter’s large user base, especially in countries…
Social networks, blogs account 22% of all time online, say Nielsen
Visiting social networks and blogs now account for every four and a half minutes spent online, according to the authoritative Nielsen Company, a leading…
Social media noise: 6 tips on how to communicate correctly
As social media evolves out of frenetic innovation and into a mainstream medium, more and more marketers are including it as a fully-fledged channel…