WhatsApp is no longer just about messaging. With nearly three billion users worldwide, Meta is now layering artificial intelligence and monetisation tools into the…
Extreme Makeover: Getting unsexy or difficult brands onto social media
Social media as a marketing platform is what most marketers are talking about these days. Helped by mass worldwide adoption, as well as wilting…
Minorities find a home on the Internet
Back in those heady early days of the web, before big media houses deigned to spend money online, the uncool kids, the freaks and…
How to get more followers on Twitter
When I first joined Twitter I felt really lost. It looked like I’d been invited to a really great party, except that it was…
Cultural trends in the use of Facebook
Business anthropologists like myself observe people’s habits and behaviours, and translate these observations into useful insights about their lives, and how they interact with…
