With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
5 easy steps to optimise your site for social media
An entire industry has grown up around Search Engine Optimsation (SEO), but increasingly Facebook and Twitter are sending as much and sometimes more traffic…
Cultural trends in the use of Facebook
Business anthropologists like myself observe people’s habits and behaviours, and translate these observations into useful insights about their lives, and how they interact with…
How to get the most out of Twitter
In a recent update on Twitter, influential tech blogger Robert Scoble said the following: “The problem with Twitter as news source: repetition. Robert Novak’s…
Social media lessons from a Russian meerkat
Social media this and that still seems to bombard us everyday, and South African marketers are quickly coming to grips with it – we…
