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All posts by Yoav Tchelet

Yoav Tchelet heads up Digital for JWT in South Africa. He has spent the better part of the last 12 years in various digital roles and projects including founding a digital agency, working with some of the largest brands in SA and abroad and has been involved in a number of internet startups locally. He co-founded Ratesdirect, a pioneer in the local lead generation industry and Noobi, the online feed aggregator and is part of the in-depth, ongoing Social Media research project - The Social Media Value Factor. A keynote speaker at Ad:Tech London in 2010, Yoav has been an Internet Media Award Nominee in 2007 and Winner in 2008 and Technology Top 100 nominee in 2008. As a Digital Marketing evangelist, Yoav seeks to spread his passion for all things Internet and writes extensively for various publications and websites and speaks at the occasional conference.
  • The top five mistakes people make in developing a digital strategy

    Digital strategy is often sidelined as the poor cousin of traditional planning and strategy. Even when it isn't overlooked it still seems that many forget about why they are actually creating a digital strategy in the first place. I want to highlight five of the top mistakes made when developing a digital strategy. 1. Not Clearly Understanding the Business Objectives Seems pretty straight forward - you'd be surprised at how badly wrong this stage of the process can go. Clearly defining the business objectives is key in understanding how to plot the way forward with a digital strategy. You need to be asking...

  • Ra.ise a to.ast with some Bre.ad

    URL shorteners have become ubiquitous to social networking, especially with the sharing of links across Twitter. Bit.ly, Cli.gs, Goo.gl and many others offer an easy and painless way for you to shorten your URL within the 140 character constraint of Twitter. Most of these URL shortening services offer a simple analytics dashboard which is useful for tracking and analysing the number of times people shared your links or clicked on them. But a little known service called Bre.ad is gaining in popularity. What is Bre.ad? from Bre.ad on Vimeo. Bre.ad, which has only five employees and backers that include Lady Gaga's manager, has decided...

  • M-Pesa, Google Wallet & PayPal: How do they stack up?

    Last week Google added to a busy period of big product releases with the launch of Google Offers. The Google Offers launch followed hot on the heels of the launch of Google Wallet. Added to this, PayPal is suing former employees for giving away trade secrets to Google which allegedly fueled the development of Google Wallet. So what exactly is Google Wallet? Google Wallet is a new point-of-sale ecosystem that will allow users to use their smartphone as their wallet. This does however require a smartphone with an NFC (near field communications) chip. Currently three forms of payment are supported by the system...

  • What are the emerging trends in SEO?

    If there is one thing that every user knows, it is that search engines are consistently changing their algorithms in order to keep one step ahead of everyone else. The reason why they do this is to ensure that no one is able to manipulate their algorithms in order to rank well, which is important, because this ensures that the end users are able to get the most relevant results from their listings, and that these relevant results also consist of high quality content. Due to this consistent change, emerging trends in both search engine optimisation and link building will...

  • The correlation between search engine rankings and social media

    Social media sites have a major impact on the Internet as a whole, and all things directly and indirectly are now affected by this impact, and rightfully so. What social media has been able to achieve, is to help surfers do exactly what they have always dreamed of: socialise. With the world becoming smaller and smaller and communication becomes easier, all marketing media and other online marketing tools will be affected in some way or another. Search engine rankings are no exception either. In fact, this is one area where you will find a huge change compared to how things...

  • Social CRM is more important for businesses than ever before

    You once had to be a geek in order to to know much about the opportunities the hi-tech world (especially the internet) afforded your business. These days, all of that is changing. The nature of the way that we in business -- merchant and buyer alike -- interact with the web has become all-consuming. Many of us know that the social media platforms out there are being used to create massive profits, but a lot of us are still learning how exactly to harness this power. If you are engaging in social customer relationship management (CRM) for your business, then...

  • Tips on adjusting to Google’s Panda algorithm change

    Google scared a lot of web masters when it unleashed the Panda, an update that made a massive impact on the web. A full one out of nine searches in the United States were affected and a full 12 percent of the web's sites were also affected. Google's spokesperson Matt Cutts, familiar to many who do link building and Search Engine Optimisation, has stated that the change is one Google feels good about. It is aimed at what are referred to as 'content farms', sites that post massive amounts of content that Google feels is poor in terms of its...

  • The benefits of Social CRM in your Business

    At its core, social CRM impacts every process of traditional CRM that interacts and faces with customers. Unlike traditional models which were originally developed to be customer-centered but quickly devolved into customer focused, company-centric strategies, Social CRM brings a whole new level of authenticity, accountability, immediacy, and builds upon trust and its foundations with customers in the relationship. Social networks have greatly amplified the voice of consumers in the marketplace and it is predicted they will continue to have profound and extensive effects on how companies manage their clients. Conversations that take place on these virtual communities are...

  • Facebook showing real potential as a search engine

    With the recent improvements to Facebook's analytics via the new Insights Dashboard, I did a bit of research into the current search volume on Facebook and the evolution of its search. What I found has seriously made me sit up and consider the potential that Facebook has as a search engine, and how it has changed our online behaviour. As Jared Cinman wrote on Memeburn in his article "The End of the Website", " The true upheaval wreaked by the advent of both the social and mobile web, to say nothing of the push of digital content into a whole array of other...

  • A few reasons why Google TV won’t succeed

    Google has been pretty busy in the first half of 2010, and one of their new products, dubbed Google TV, is an ambitious play into merging new media with mass media. In the words of the internet giant: “Google TV is a new experience for television that combines the TV that you already know with the freedom and power of the Internet. With Google Chrome built in, you can access all of your favorite websites and easily move between television and the web. But will Google TV succeed? Firstly, almost every feature that you can find in Google TV is already present...

  • Is the Semantic Web just a dream?

    While we all continue to talk up the benefits of Web 2.0 and all that it brings, there are a number of companies and researchers working furiously on the next step in the evolution of the World Wide Web. The Semantic Web is for some just a utopian dream of what the Internet will be in the future - but for Sir Timothy Berners-Lee (the founder of the World Wide Web), this is no dream. If the web is a universal medium for data, information, and knowledge exchange as envisioned and created by Berners-Lee, then what exactly is the Semantic...

  • Why companies are failing at social media

    Social media in the corporate environment, both from an internal and external perspective is taking on greater importance in the South African market. Some are doing it well and others, well let us just say that they have tried, or are trying in some form or another, with limited success. Social media needs to be positioned across all functional departments and business units within a company to truly achieve long-term success and customer engagement. Whether you are a clothing brand or an airline - once you delve into the world of social media, it is crucial that the synergy within your...

  • The psychology of usability: A few tips

    In my view, usability is often the most overlooked part of the digital marketing mix. When J.B. Watson developed his behaviorist approach in the early part of the 20th century, he focused on the notion of what you see is what you get, and what you can't see and don't get, doesn't exist. I will not attempt to delve into the details of behaviorism and its shortcomings, but the reason I have included this, is for the purpose of focusing on the needed simplicity when it comes to web design and development. Even Watson recognised the need to include Ivan Pavlov's...