South Africa has crossed one of its biggest economic milestones of the decade, officially surpassing pre pandemic international arrival numbers and positioning itself for…
Buying celebrities on Twitter: Great strategy or a waste of money?
The advent of social media and online social networks has drastically changed the way we communicate. Not only are we able to consume information…
The art of the vague tweet
Over the past few years, as I’ve become more and more engrossed in the twittering world, I’ve noticed a technique develop amongst various luminaries…
‘Retweet to win’ contests damage a brand
The local social media scene is awash with companies, brands and personalities diving in and trying their hand at this new “engagement” thing. And…
Twitter.com unveils a new, richer interface
During a major press event at its San Francisco headquarters yesterday, Twitter unveiled a new version of Twitter.com. The refresh will be immediately available…
