The Netflix matchup between Mike Tyson and Jake Paul has redefined what a modern boxing event can be, fusing old-school boxing prestige with digital-age…
Email marketing and the challenges of the Freemium model
Freemium is a business model that works by offering a product, such as software, at no cost while charging a rate for advanced features…
Digital marketing at real world events: Is it just hype?
There are a multitude of marketing opportunities out there every single day just waiting to be taken advantage of, but does having a clever…
10 Online reputation tools worth exploring
ORM and social CRM have become social media buzzwords. They’ve started doing the rounds in boardrooms. Given their proliferation, I decided to look at…
SMS and its role in the future of mobile marketing
Today, mobile marketing is the fastest and most effective way to reach your audience and is an area of intense fascination for marketers and…
