A Season Full of Action Spring in South Africa means a packed sports calendar. From the Rugby Championships to PSL soccer and cricket on…
Seven rules for building a mobile campaign
So you’ve decided to build a mobile campaign. It makes sense. Everybody has a mobile phone right? And you know a few marketing basics…
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We all know cellphones are vital to Africa. They’ve allowed large sections of the continent to entirely skip wired communication. This means that Africa…
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With hindsight huge issues, such as the recent BlackBerry service outage, may not have been as critical as they seemed at the time. If…