AI chat is no longer just about faster answers or conversational tone. Search.com, a division of Public Good, has launched a generative AI search…
People: why we need to put the fun back into gamification
The word “gamification” hasn’t been in our lexicon long, but the basic principle it’s based on — that people enjoy competing against each other…
Nice from far, but far from nice: big data can help retail bring everyone ‘up close’
It’s all about perspective. There are things, that looked at from afar seem perfect, but walk a little closer and the imperfections become glaringly…
The art and science of experiential marketing
People are pretty fickle. Don’t try and deny it; we are. It’s a fact that marketers and advertising execs the world over have been…
Why are Huawei, ZTE facing so much scrutiny?
I’m beginning to think we might as well just consider Huawei and ZTE, given that they seem to pop up together constantly in the…
