Kindle Fire firmware update out soon

Amazon will have a software update out within two weeks to improve the performance of its Kindle Fire tablets. Users had been complaining about Internet browsing speed and wireless connection troubles since its launch in mid-November.

Amazon did not released exact sales figures but said that it has sold millions of Fire tablets and that demand remained strong.

“Kindle Fire is the most successful product we’ve ever launched,” Amazon said in an email response to an AFP inquiry. “In fact, in less than two weeks, we’re rolling out an over-the-air update to Kindle Fire that will improve performance, touch navigation, and give customers the option to choose what items display on the carousel.”

Amazon has slashed prices of the Kindle e-readers and set a below-cost price for the Fire — a rival of Apple’s iPad — with an eye at boosting sales of e-books, music and movies from its online store, analysts say.

“The Kindle Fire, at a retail price point of $199, is sold at a loss by Amazon, just as the basic Kindle is also sold at a loss at the current $79 retail price point,” IHS iSuppli’s Andrew Rassweiler said last month.

“Amazon makes its money not on Kindle hardware, but on the paid content and other products it plans to sell the consumer through the Kindle,” Rassweiler said.

– AFP