Fitbit unveils new smartbands, $250 smartwatch with seven-day battery life

The wearable tech company for athletes Fitbit, today announced a refreshed range of devices namely the Fitbit Charge, Fitbit Charge HR and Fitbit Surge — the latter being the company’s first go at the smartwatch market.

Starting with the Charge, the innovative wristband is a new edition of the previous Fitbit Force — an all-day activity tracking with real-time fitness stats and Caller ID.

With the small OLED screen as its face, you can view your calories and monitor and enhance sleeping patterns. It has a battery life of a week. You know the drill.

The Charge is currently available for US$130 on the official Fitbit website.

The HR (which stands for Heart Rate) is basically the Force with the added feature of tracking your heart’s health.

The main feature is called PurePulse, which is said to “provide continuous and automatic wrist-based heart rate monitoring, without an uncomfortable chest strap.”

The Force HR also uses the LED lights to detect blood volume changes on the wrist. It has a battery life of five days.

The Charge HR will be available come early 2015 for a reasonable US$150 but it’s with the Fitbit Surge where things get really interesting.

The company has always managed to distinguish itself from the rest of the smartwatch market, from Android Wear‘s not-so-attractive LG G Watch and the very sexy Moto 360, to the hyped Apple Watch and even Will.i.am‘s new music-focused outfit.

The Surge includes all the features mentioned above plus built-in GPS for more stats and accurate fitness tracking and a LCD touch screen display with customizable watch faces. See for yourself:

It also has 3-axis accelerometers, gyroscope, compass and an ambient light sensor. The Surge has a welcoming battery life of seven days.

Like the HR, the Surge will only be out on the market early 2015 with a pricetag of US$250.