Samsung is the most popular second-hand TV brand, suggests OLX

Online classifieds are big business in South Africa, so naturally, it’s an interesting way to gauge the success of a product or brand based on how often they appear and how many second-hand units are sold. OLX, a local classifieds database, has recently revealed the list of most popular TV brands on the site and the results are telling.

Samsung came out on top according to OLX, mirroring other surveys completed, with its nearest challengers hailing from Japan, Korea and China.

We were not surprised by the results as our electronics category continues to be dominated by Samsung, but some of the other results were interesting,’’ notes  Stephen Ballot, OLX’s country manager. And we agree with Ballot.

Panasonic and Hisense rounded up the podium, with LG in fourth and Sony featuring “much further down the list.”

The most popular size TV appears to be the 42-inch models, with a high demand also being seen for the older 72cm models,” the press release continues.

“In terms of regions, Gauteng showed the most interest in buying second-hand televisions with over 54% of trading coming from this region.”

The company does believe that there’s more to Samsung’s result than brand loyalty, stating that upgrading televisions prior to the Rugby World Cup, the adoption of DStv two additional factors.

During the build up to the world cup we saw a spike in demand for second-hand televisions on OLX as eager fans looked to upgrade their sets, or take advantage of the anticipated demand. Evidence of this is in the fact that during the two weeks leading up to the Rugby World Cup demand for DSTV decoders was up by 23%, with flat screen TVs seeing a 75% increase in demand.”

Do you agree with OLX’s view? Let us know in the comments section below, and let us know which television brand you most prefer.



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