AG Mobile announces expansion to Nigeria

AG Mobile, a South African mobile phone company, has announced that it’s expanding to Nigeria, initially offering four smartphones for sale.

The company notes that it’s the first time that it’s delving into a completely new territory without any retail partners.

Known as an “original design manufacturer”, AG Mobile has been operating in South Africa since 2007, but came into the public spotlight last year when the AG Ghost smartphone with its lifetime warranty was launched.

The Ghost will make its bow in Nigeria alongside three other smartphones, notably the AG Style, the AG Zoom and lastly the AG Boost.

Related: AG Mobile debuts South Africa’s first smartphone with lifetime warranty

Read more about the AG Ghost here, but the AG Style features a quad core CPU, 8GB internal storage and 1GB of RAM. There’s also a 1900mAh battery and an 8MP rear camera.

The AG Zoom features a dual core CPU, 4GB of internal storage and 512MB of RAM. There’s also a 2MP rear camera and a 1450mAh battery. The AG Boost is almost exactly similar bar the 3.2MP camera and 1350mAh battery.

Related: Anthony Goodman: AG Mobile’s ‘born to look after the customer’

Company founder and current CEO, Anthony Goodman explains the move:

While our initial marketing roll-out covers Lagos, Abuja, Port-Harcourt and Kano, our reach is national. Our Android, feature-rich devices are available online via Jumia, from MTN and Ringo outlets, as well as independent dealers across the country. We’re also completing the installation of our first retail space at the Ringo Arena in the Computer Village in Lagos and will be rolling-out similar outlets where customers can experiment with live devices before they purchase them. Any repair issues will be administered at an in-country repair centre.

Prices vary from NGN 45 500 to NGN 900 across the four phones, with the Ghost the flagship of the range.

Andy Walker, former editor


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