Bang & Olufsen to bring Hi-Fi sound to LG G5

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On the back of its K series, X series and incoming LG G5, the company has announced a partnership which could yield yet another smartphone.

LG has struck a deal with Scandinavian audio masters Bang & Olufsen to produce a smartphone that will set audio quality as the primary feature.

For LG, and indeed other manufacturers, smartphone audio is a bit of a grey area. There hasn’t been a marked increase in perceptive quality in smartphone audio in recent years, so perhaps LG has spotted a niche.

Previous reports suggest that the first phone that could benefit from this partnership is the LG G5 — the company’s upcoming flagship launching on 21 February at MWC 2016.

Related: LG G5 rumour roundup

“The two companies have been working closely together on the new LG G5 to ensure the best sound experience to the customers. LG will be the first company to offer the powerful Hi-Fi audio features co-designed by B&O PLAY,” LG explains in a press release.

“Our collaboration with B&O PLAY has proven mutually beneficial and LG will continue to work with other leading companies in a variety of different industries in order to set new standards for innovation in the premium smartphone market,” notes LG’s Juno Cho.

Ultimately, it’s clear that LG’s future phones will likely focus on bettering its competitors in key areas. The X Cam, for instance, aims to bring flagship camera tech into a mid-range device, while the X Screen, aims to do the same with screen technology.

As far as future B&O and LG collaborations go, we imagine it might just result in an “LG X Audio.”



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