Creativity, design thinking, and innovation were all on display as the finalists in the South African phase of Huawei’s global Apps UP Competition were…
The Essential Phone showed a lot of promise, offering mostly stock Android, some great specs and a lovely design. However, a mediocre camera and high launch price made for a somewhat unattractive proposition, it would seem.
Now, IDC analyst Francisco Jeronimo, citing company research, claims that Essential sold just 88 000 Essential Phones in 2017.
— Francisco Jeronimo (@fjeronimo) February 12, 2018
It’s difficult to compare the performance to more established players, but these figures can’t look great for the company — especially when the co-founder of Android is behind the initiative.
Still, OnePlus managed to sell almost one million OnePlus One devices in 2014, according to a PC World report. Sure, OnePlus has the support of parent company BBK, but the brand itself started from scratch, eschewing any association with stablemates Oppo and Vivo.
It didn’t hurt that the OnePlus One, while available via invite at first, shipped globally. Meanwhile, the Essential Phone still seems to be a US-only product.