Motorburn

Red Bull wings for Lucid – not Tesla

Red Bull is the standard for performance marketing. The Austro-Thai energy drinks company is a dominant presence in power sports, including its winning F1…

Gravity is a true driver’s EV SUV

Gravity. Immutable but never misunderstood. And there’s no misunderstanding the product mission with Lucid’s three-row luxury SUV either: it’s literally a moment of Gravity…

L2 charging and the power of dwell time

EV transition headlines are dominated by news of greater range, bigger batteries and more powerful chargers. But are the stats with each EV battery…

Tires and tariffs

Tires aren’t semiconductors, but they’re a vital automotive safety component. Your vehicle can run with a slight semiconductor failure and reduced features, but it…

Also is Rivian’s e-bike and tiny EV future

Also is the latest development for Rivian, with the EV brand spinning-off its in-house micromobility lab into a new company. Supported by $105m of…

Ranger 3.0 V6 Platinum double cab review

Ranger 3.0 V6 platinum. It’s Ford luxury-grade double cab in South Africa, and the only trim level if you want a V6 diesel engine….

G63 AMG is a better build with Grabber AT3s

G63 AMG. In a world of aerodynamic design needs, spacious cabin architectures and air-suspension ride quality, this is Mercedes-Benz’s very successful outlier SUV. Proud…

Lucid CEO becomes strategic advisor

Lucid is the EV enthusiast’s car company. The California luxury EV brand has been particularly bold in its execution, creating dramatic tri-motor powered EVs…

Golf 8.5 update with lots of Life

Golf 8.5 and VW’s MQB Evo mechanical engineering. It won’t mean much to anyone who isn’t an automotive technical strategist, but it’s what made…

Tariffs trump US new car affordability needs

Tariffs shadow the global automotive market – pervasive, present, but often not spoken of. The unintended consequences can be enormous when tariffs are escalated…

GS3 Emzoom R Style review

GS3 Emzoom. It is another of the new Chinese models that continue to add diversity of choice for local buyers. In a market where…

Dakar dominated by South African built Hilux Evos

Dakar is the world’s most demanding off-road race. And if you sell vehicles with an all-terrain marketing subtext, a Dakar win is invaluable. Occupying…

Elkann to create Jeep and Stellantis Meta(morphosis)

Jeep had a terrible 2024. The iconic all-terrain vehicle brand and crucial profit source for Stellantis saw sales ebb, dealers annoyed, and shifts reduced…

Afeela is Honda’s luxury EV – with Sony tech

Afeela is the latest technology joint venture between legacy Japanese brands, Honda and Sony. As the Japanese car industry tries to reinterpret its context…

Territory 1.8T Titanium 2025 review

Territory 1.8T Titanium proves how much a Ford nameplate can change. Possibly no other model range has altered its positioning so much in South…

Quartermaster is unquestionably cool – and capable

Ineos has done what Land Rover could not, reviving its original Defender’s spirit. The independently financed British brand has created the fantasy off-road exploration…