In the race to connect the unconnected, Africa has often been left at the margins of global capital flows. But that narrative is starting…
The way this VW ad gets its message across will leave you gasping [Video]
We’ve seen thought-provoking anti texting and driving ads before, but none with this level of interactivity.
The ad, which comes from Volkswagen Hong Kong, saw the company use a location-based broadcaster to simultaneously send a text message to a cinema full of movie-goers while a clip of someone driving plays on the screen.
While you’re obviously more likely that you’ll answer a text in a movie theater than in a car, but the point’s well made.
Also, please don’t answer texts in when you’re watching a movie.
