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How do you follow up one of the most iconic ads of all time? What could you possibly do that would match the poise and beauty of Jean Claude van Damme performing an epic split between two Volvo trucks? Well apparently you film an eight-episode reality TV show starring one of the drivers from that ad, a Swedish-American pop singer, and her best friend.
The show, called Reality Road features singer Mapei, director Liza Minou Morberg, ‘Epic Split’ driver Jens Karlsson, and miniature schnauzer Sushi travelling across Europe as they try to film a music video.
Over the course of nine days, the group travels from Sweden to Italy, a journey of more than 4 000 kilometres. “Million Ways to Live“ — the song in the music video — will be included in Mapei´s forthcoming album, set to be realeased in the third quarter of this year.
In addition to seeing Volvo Trucks’ services being put to the test in various ways in the TV series, you can follow Mapei as she gets acquainted with and challenges the trucking world. Among other things, we see her when she performs with drag show artists on a truck ferry to Poland, arranges a spontaneous gig in the suburbs of Paris, or accompanies a two wheel stunt in Berlin.
The series comprises a total of eight episodes. The first three are set to be published on Volvo Trucks’ YouTube channel on 11 June.