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The story behind Google’s search algorithms
The SEO industry has been thriving for a number of years, thanks to the fact that search ranking algorithms are constantly evolving and Google’s…
The importance of the ‘long tail’ in SEM campaigns
At a recent digital marketing conference I attended, I heard one speaker talk about the irrelevancy of the ‘long tail’ and how concentrating on…
How will Google+ make money?
Google+ is clearly Google’s most successful foray into the social web thus far, and it looks set to get a lot of usage. One…
Facebook add Skype video chat feature
Facebook has added a Skype video calling feature in the face of a direct challenge from Google in the social networking arena. “We think…
