Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
5 top tips for avoiding awful digital copy
When I started copywriting 10 years ago, ‘long form’ meant up to 1 000 words. ‘Short form’ meant 200. Now ‘long form’ means 200;…