• Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

All posts tagged "Durex and social media"

  • Durex social media cock up is no joke

    Durex has issued a hasty apology over an offensive, misogynist tweet apparently sent out by their public relations company on Friday. The tweet, via the company's South African Twitter account @DurexSA, has caused an outcry amongst tweeters, bloggers and mainstream media. In what is a case study on how companies should not use social media to further their brand, the offensive tweet in question read: Facing a backlash, the Durex Twitter account then initially tried to defend itself in a rather poorly-worded tweet: "The DurexSA account later posted an apparent defence of the jokes: "our followers who we engage with regularly loves...