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All posts tagged "embrace technology"

Posts tagged "embrace technology"

  • Integrating the online & print news operations

    By on 5 June, 2007

    I've never liked the word convergence. Integration is much better. Some great speakers spoke on this topic from the New York Times, Sydney Morning Herald (Fairfax) and The Telegraph (UK). This is about the PRODUCTION of news. And why are media companies restructuring the production of news? Well it's really about the audience -- the audience is accessing content on a variety of platforms, and they don't care how they get it....