Across South African households, a subtle shift is taking place. Parents are borrowing ideas from video games, fitness apps and loyalty platforms and applying…
’The future of advertising is the internet’
The future of advertising is the internet. And that’s not from my mouth. It’s from Bill Gates’. At an Interactive Advertising Bureau (IAB) conference…
Audio streaming online: Dare to Stream
Radio “streaming” may draw in a surprising amount of listeners, but the business prospects have yet to evolve. Matthew Buckland considers the current landscape…
Mine’s bigger than yours, I think
It’s billed as the most measurable medium in the world, yet ironically, for a long time internet measurement in South Africa has been in…
