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All posts tagged "Glocal"

  • Ralph Simon: mobile success lies in being ‘Glocally’ relevant [Tech4Africa]

    Success in the mobile space is all about “glocalisation”, says Ralph Simon from mobile strategy company Mobilium. Speaking via Skype from Russia at the Tech4Africa conference in Johannesburg, Simon talked about the importance of making content that’s in line with global trends but that is at the same time locally relevant in order for it to spread most effectively to its intended audience. This was echoed earlier by Catherine Luckhoff of Bozza, the South African mobile content distributor, who talked about how downloads increase dramatically through word of mouth. It’s this word of mouth that is facilitated best when content...