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All posts tagged "Greenpeace"

  • Greenpeace calls internet cats to help save tigers on International Tiger Day

    What do you get when you combine Lil Bub, Hamilton the Hipster Cat, Nala and Venus the cat? That would be latest species-saving campaign from Greenpeace. No, really. The environmental organisation has rolled out something special for International Tiger Day. Its #CatsSaveTigers campaign is a partnership with some of the internet's biggest kitties, which sees them using their social media influence to raise awareness about the plight of their larger cousins. In the last century, the world's tiger population has decreased by 97%, with only an estimated 3000 of the big cats still living in the wild. In addition to...

  • 12 emerging market startups to watch

    Emerging market startups are coming into their own and increasingly appearing on the radar of mainstream venture capitalists in established markets. Skype recently announced its interest in investing in Chinese startups. The VoIP service is not the only player seeking a slice of the emerging markets pie - the list of startups grows everyday. Here are 12 of the many companies staking their claim in up and coming emerging markets: DianDian, China DianDian which means "bit by bit" was founded by Chinese business man Jack Xu. Prior to starting this venture, he was managing RenRen and Kaixin, two Chinese Facebook clones,...

  • Greenpeace wants Facebook to ‘unfriend’ coal and ‘Like’ green energy

    A few member of environmental activism group, Greenpeace, were outside Facebook headquarters on Wednesday, calling on the social network to "unfriend" coal energy for powering data centers and other operations. Members of the international environmental group set up a large computer screen to display comments streaming in from around the world in response to a Facebook post urging the firm to join an energy revolution. "We want them to 'unfriend' coal and 'Like' green...

  • Facebook Deals and Places could help your brand

    Facebook is constantly innovating and introducing new services that have an impact on the social media environment at large. Most notably marketers and brand managers can look forward to Facebook Places and Facebook Deals – innovations that make an even stronger case for social media in the mobile arena. Already launched in the UK and US, local companies can look forward to having access to these services in the next couple of months. Used independently or together these services are powerful tools. Facebook Places, a location based service, gives brands the capability to set-up their "place" on Facebook....

  • Corporate social media policy: Are you in or are you out?

    Corporates around the world are facing a profound question right now. It’s about whether they put a toe into the social media pool or dive in at the deep end. Both approaches can be disastrous. The crux of the issue though is – there’s little option but to engage. It’s not a question of ‘if’ – it’s a question of ‘when, where and how?’ When social media went even halfway mainstream, some corporates, via their opportunistic ad agencies, thought of it as a low-cost advertising medium. There were naïve attempts to peddle their snake oil under the guise of “consumer...