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Print vs Online: Interview with Marketing Mix
Just did this interview with Marketing Mix on the (yawn) print vs online debate…
What is your opinion on the general attitude of the newspaper industry towards the merging of online and print?
How far is SA behind (in general) when it comes to combining online and print?
What ‘cool’ things do you have on the M&G site that no one else does, and how are the ‘cool’ things working out – are people using RSS feeds etc, for example?
What are the problems/challenges facing publishers that actually want to embrace online?
Should SA publishers be worried about online? Is it a threat?
What is hampering the real growth of online at the moment?
How long do you think we have until online starts eating into circulation/ad revenue the way it has in the US and UK?
What are the next steps in terms of technology and integrating print and online that publishers need to embrace and use?
How can an online presence be using for success brand-building both for the newspaper itself as well as advertising clients?
Has online revenue started to make a positive impact on the overall bottom line?
Are clients and ad agencies geared for an online presence? If no, what needs to be done (by all parties) to ensure online ad revenue success?
What are the differences between having a print publication and an online site – ie what do publishers/journalists need to learn and understand about online in order to meet consumer expectations?
What is your opinion on citizen journalism and its part?
What do you do about premium news (subscribing mostly?) as most people won’t pay for the privilege esp as they can normally find the stories elsewhere on the internet? But how viable is free content?
Is there a threat yet to classifieds (print and online) from sites such as craigslist, and how do you combat this?
Answers over the page…..
Citizen journalism, let's keep our heads shall we?
Did this interview with Herman Manson of Media Toolbox a popular media newsletter. Here are the questions:
To what extent is the M&G planning to make use of citizen/participatory journalism?
What are people writing about on your blogging service and how does this influence the content of your website and the paper edition?
Do you think participatory journalism will grow beyond community newspapers (for which it does seem perfect) to national news organisations locally? Internationally the BBC recently announced a move to integrate more citizen generated content into its services.
My answers over the page
The blog phenomenon
When Gutenberg invented the printing press, he freed the publishers. But when the World Wide Web was pioneered by Tim Berners-Lee, it was said that the readers were now freed. The age of the internet has given unprecedented power to the reader by creating one of the most democratic and accessible forms of publishing yet – the blog.
