The Next Web reportedly recently paid Paris Hilton US$3 000 for a sponsored tweet and while sponsored tweets are nothing new, we've got to wonder how profitable Twitter is both for itself and its users. Barack Obama has often used Twitter to broadcast his feelings on certain topics like tax (#40dollars) and the debt-ceiling (#Compromise) and, as a result, has also used it to drum up support for his re-election in 2012 -- so it clearly has a role to play in how prominent businesses and individuals engage with their followers, but what about pure ROI and at what...
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