If you're looking for a decent slice of the global digital advertising pie, you're still much better off being in North America than pretty much anywhere else on the planet. If you're in an emerging market country meanwhile, you can take solace in the fact that the market will grow in the next few years, but not all that quickly. According to online marketing research company eMarketer, adspend across desktops, laptops, mobile phones and tablets will reach US$137.53-billion this year. That amount, up 14% from last year, means that it will account for around a quarter of global adspend...
Joint venture music video website VEVO is set to have a go at cracking the Brazilian market with a standalone music video platform and free apps now available. The venture, which is a collaboration between Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media, officially announced the new service today which will be localised in Portuguese. According to The Next Web, the launch is good for consumers, but even better for advertisers....
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